This week, hosts Anthony Betters and Rob Merritt sit down with Ryan Shenefelt, Account Manager/Education and Innovation Lead for de Novo Marketing. The group opens with a discussion about holiday catalogues and grows into an exploration about how everything is marketing, from the flow of the grocery store to this very podcast. The conversation also digs into EntreFEST (which de Novo is assisting in the marketing and promotion of), how authentic styles of content have become more prominent than the overly-polished, and Ryan also shares some of his passion for local nonprofit Tanager.