Professional Development

Session Learning Objectives There are many legal considerations when starting a business. We'll discuss how to manage intellectual property, the different types of agreements (non-disclosures and non-competes), contract basics (indemnity, liabilities, accountabilities, exit clauses), and other legal do's and don'ts that you'll want to know about as you start and grow your business. We'll be […]

Session Learning Objectives Establishing good financial practices is critically important for all startup businesses. Not only are good financial practices helpful for day-to-day accounting, but they can save business owners a lot of time, headaches, and unnecessary costs/expenses to clean things up. Upon completion of this module participants will have a better understanding of income […]

Session Learning Objectives Upon completion of this module, participants will know what a “brand” is, why a brand is important, and how to develop and grow a brand. We'll have coffee and donuts, too!   Featured Speaker Sarah Larson, Branding and Marketing Entrepreneur Sara Larson is a branding and marketing entrepreneur with over 12 years […]

Session Learning Objectives You will learn about the basic considerations for building and executing effective social media marketing campaigns. This will include channel selection (Facebook, TikTok, Instagram, LinkedIn) and media (website, podcast, blog, etc.). You'll also hear about some basic design and interactive elements to engage recipients and followers. Last but not least, you'll understand […]

The Business Startup Speaker Series — presented by the Iowa City Area Development Group and NewBoCo — leads current and aspiring entrepreneurs + small business owners through a Step-By-Step guide of all the things you need to know when starting and growing your business. From Administrative Basics to Branding, we'll cover it all. Join us in Iowa City on […]