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Business Startup Speaker Series: Social Media Marketing 101 for Starting a Business
May 23 from 8:30 am to 10:00 amFree
Session Learning Objectives
You will learn about the basic considerations for building and executing effective social media marketing campaigns. This will include channel selection (Facebook, TikTok, Instagram, LinkedIn) and media (website, podcast, blog, etc.). You’ll also hear about some basic design and interactive elements to engage recipients and followers. Last but not least, you’ll understand organizing and scheduling “campaigns” to get desired responses and results.
We’ll have coffee and donuts, too!
Jessica Abdoney, Marketing Coordinator at NewBoCo
Jessica Abdoney is the Marketing Coordinator at The New Bohemian Innovation Collaborative, based in Cedar Rapids. In addition to 10+ years running her own photography business, she manages over 7 social media accounts, specializing in content creation, social media analytics and tracking, and copywriting. She is adept at tailoring content to engage and grow audiences, and is always on the lookout for innovative ways to reach new markets. Additionally, she works as a Marketing Associate at Theatre Cedar Rapids, where she launched the organization’s TikTok account and does the content schedule and creation for their social media channels. A graduate from Mount Mercy University (Journalism/communications, English, and History), Jessica’s extensive background in writing and research has honed her ability to craft compelling content that resonates with audiences.
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The Business Startup Speaker Series
The Business Startup Speaker Series — presented by the Iowa City Area Development Group and NewBoCo — leads current and aspiring entrepreneurs + small business owners through a Step-By-Step guide of all the things you need to know when starting and growing your business. From Administrative Basics to Branding, we’ll cover it all.