My business goal is to offer western fashion while keeping the hometown roots. In my area, western fashion is not something we have easy access to. Being from a small town, if we want to shop for western fashion we have to drive for over 2 hours.
My biggest goal is to help women feel beautiful in their own skin. In today’s society, there is so much time spent comparing yourself with others – wishing you could change something about yourself, and so on. I want to throw that mindset out and help women love themselves just the way they are! While wearing our clothes from Hometown Soul, I want women to be able to say “This is me and I am proud of who I am!”