1-Week Design Sprint

Once you have determined potential business critical projects, take them through a 1-week Design Sprint to make a quick go/no-go decision. The only thing more valuable than executing on a big idea is killing a bad one quickly. The Design Sprint structure was designed by Google; it is strategic, methodical, and used by many innovative companies.

While the exact structure may vary, typical Design Sprints follow this format:

Typical Schedule


Map problem / determine focus


Sketch competing solutions


Create hypothesis


Create prototype


Test with actual customers

  • The purpose of the Design Sprint is not to finish a complete, detailed, ready-to-ship product
  • Make rapid progress to quickly determine if the approach has enough potential to continue investment in it