NewBoCo and others provide a variety of classes, workshops and other events to get you access to the latest thinking on topics important to entrepreneurs.
Tuesday, February 7th
Understanding the Customer Journey and the Moments that Matter (noon-1PM)
Join ConnectFive for a lively lunch and learn discussion about Customer Journey mapping at the Vault!
In this 60 minute presentation and q&a session, product design and user experience experts Mat Winegarden and Matt Arnold will talk about the importance of gaining empathy towards the customer, understanding their experience and how you can identify where your product or service can make the biggest impact.
Is this lunch and learn for you?
If you a part of a team that’s trying to innovate, move faster and make better design and development decisions then this lunch and learn is for you.
Understanding the Customer Journey and how it impacts your Business Strategy
How to capture, create and utilize the Customer Journey
How to identify areas of opportunity for improvement and innovation
By the end of this lunch and learn, you’ll have the fundamental knowledge of how to create and effectively utilize Customer Journey maps in order to make more informed business decisions.
We’ll also share stories, lessons, and key findings we’ve collected from years of product development and team management from our experiences with startups as well as large enterprises.
Lively and results-oriented discussion
New tools to help you create and capture value
New Customer Journey template that you can utilize tomorrow
What you should bring:
A willingness to be open and ready to participate in a good conversation
Presented by: Trevor Carlson (ISA 2015) of Train the Team
Location: The Geonetric building, 415 12th Ave SE, Cedar Rapids, IA 52401
Date: Tuesday, February 7th, noon-1PM
Cost: FREE, Bring your own lunch
Mat is a lifelong learner and an empathetic leader with almost twenty years experience managing people, processes and profit within the fields of product development and sales.He happily works at ConnectFive as a Product Design Manager focusing on Handrail; an application to help facilitate the user research process. He co-organizes Iowa’s XD meetup, mentors multiple startups in various stages of maturity and is passionate about utilizing Agile and Lean methodologies to deliver the best customer experience possible.
Matt has over twenty years of experience in user-centered design, interactive experiences, service design, and branding. He is the UX Director at ConnectFive. He has done strategy and design work for early and late stage startups, as well as for some of the country’s most recognized brands, including Allstate, State Farm, Discover Card, Best Buy, Capella University, and ACT.